Project Summary

The goal of this project was to rebrand the ABC Supply Chain website, which offers online courses in supply chain management. The existing design was outdated and lacked personality. The goal was to incorporate the instructor's image prominently on the website, to help students feel more connected to the teacher and create a more engaging user experience.

I recognized that Supply Chain Management can be a complex and analytical topic, which can sometimes make it difficult to create an engaging website/fun website. To address this challenge, I chose to incorporate modern and flat design principles, along with the use of emoji to add a playful aspect to the website. The new design is clean, sleek, and easy to navigate, with a focus on creating a visually appealing and memorable user experience.

Designer

Developer

Illustration & Brand

Creative & Tech

Website

Project Details

Role :

Design Lead

Duration :

October - December 2022 (6 weeks)

Website :

Visit website

Tools :

Figma, Illustration

Team Member

Johann

Designer

Problem

One of the biggest challenges we faced with this project was the fact that the instructor wasn't offering any free classes to potential students. This made it difficult for us to give users a taste of what the professor's classes were like and to turn those potential students into paying customers.

Additionally, we wanted to increase the number of students watching the instructor's YouTube channel, which was a key marketing channel for the business. To achieve this, we had to find creative ways to promote the channel and encourage users to engage with the content.

To overcome these challenges, we focused on creating a visually appealing and engaging website that would capture users' attention and generate interest in the instructor's courses. We also incorporated calls-to-action throughout the site, encouraging users to sign up for the instructor's mailing list or follow the YouTube channel.

Goal

Overall, the goal of this project was to create a more modern, engaging, and user-friendly website for ABC Supply Chain, with a focus on incorporating the instructor's image and using design elements to make the topic of supply chain management more approachable and interesting for students.

Design System and Style

I created a design system that would not only build the consistency but also save time for the client as they build new features. This will improve the overall process and experience for the website.

ABC Supply Chain